Business

8 Simple Print Marketing Ideas to Help Your Company Stand Out

While the importance of digital marketing is clear, print marketing is still an incredibly viable way to effectively reach your prospective clients or current customers. Below are some of the top ways to reach people you would like your company to engage with.

Brochures and Catalogs 
Printing a high-quality brochure or catalog is the perfect way to showcase your company’s products or services. These may be on the pricier side, so ensure they are distributed to quality leads.

Rack Cards 
These rectangle cards are perfect to place on various desks or table-top locations in areas that make sense for you to reach your customers.

Magnets 
Magnets are an excellent product to ensure that your potential customer’s eyes come back to your brand again and again. Think of something clever in the design or text of the magnet that will give people the desire to hang it on their fridge for an extended period of time.

Promotional Products 
Promotional products are still a type of print marketing that typically have a much longer shelf life with your clients than other print mediums. Promotional products should be tailored to appeal to your target audience. They can be things like drink cozies, hats, pens, coffee mugs, sticky notes, or anything else you can imagine. These products are also range in price, meaning you can choose items that fit your budget. Keep in mind that the higher-priced the product it, the longer you should expect your client or prospective client to keep it.

Presentation Folders 
These days, everyone’s desk is cluttered with paperwork. Make your presentation stand out with a professional presentation photo. These can include imagery as well as the main goal of your proposal directly on the front. Presentation folders are also much less likely to be thrown away, simply due to the quality of each piece.

Postcard Mailers 
While many marketers are on the fence about direct mail marketing, postcards are excellent way to reach customers. A postcard has a 100% open rate due to the fact that there is no physical opening required by your potential customer.

Loyalty Cards 
Custom loyalty cards are a great way to market to your customers by offering them some type of reward. Additionally, these reward-based print marketing materials make it more likely that your customer will hang onto them.

Business Cards 
Last, but not least, business cards are an obvious print marketing element. They are a necessity for any company. However, there are a great deal of ways to make your company’s business cards stand out from the rest. Creative design, a higher quality of paper and an appealing color scheme are all ways to keep your card from falling into the bottom of the pile.

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