Building brand awareness is the first step in growing your business, regardless of industry or products or services you provide. However, when you’re just getting started and you’re strapped for cash, boosting brand awareness in a budget-friendly way can be a challenge.
While money makes brand awareness easier, you don’t need a big budget to get your name out there. Here are four of our biggest tips for boosting brand awareness without needing a lot of money.
1. Start conversations online
Social media has made it easier than ever to boost awareness of your brand. With platforms like Twitter, Instagram, Facebook, and LinkedIn, you can get your name out there without needing to invest a lot of money.
However, just posting content isn’t enough to grab attention. If you want to build awareness of your brand without spending money, you need to focus on creating conversations. You can do this by getting active in groups, asking questions on your page, or commenting on others’ posts.
2. Use business partnerships
Partnerships with other businesses is another easy way to boost brand awareness. By working with other professionals who already have large audiences, you can get your business name in front of those groups.
However, when using partnerships to boost your brand awareness, you want to consider how it will also benefit your partners. Developing mutually beneficial approaches to building brand awareness, such as hosting a webinar together, can encourage more and more partners to work with you––boosting awareness of your brand even more.
3. Create a referral program
A referral program encourages your existing audience to tell their friends and family members about you. Because word of mouth is one of the best ways to get high-quality, long-lasting customers, a referral program is one of the best ways to build brand awareness.
Referral programs come in many different forms. You could offer a discount to your customers if they refer your business to someone who purchases, or you can offer to send them freebies. Consider something that would be enticing enough to get customers to participate.
4. Create shareable content.
High-quality content has the potential to go viral. When an infographic, video, or blog post takes off online, it can do wonders for improving your brand awareness. While it doesn’t take a lot of money, it does take time.
Invest heavily in the content you create. Rather than churning out dozens of low-quality posts, put your time into creating something heavily researched and informative.
Building brand awareness doesn’t need to be expensive. Instead of spending money, just look for creative ways to connect with your audience.Read More »